Murad has launched Rapid Collagen Infusion, to fight wrinkles and loss of resilience by promoting collagen and elastin production. It also helps maintain healthy hydration levels in the skin. The new product is part of Murad’s Age Reform line, and also has a unique claim – it is clinically proven to reduce the appearance of fine lines and wrinkles in 2 hours.

The product contains Murad’s collagen support complex, winged kelp, and Murad’s cellular hydro-lock complex that has apple and lentil seed extracts. It is packaged in an airless pump bottle.

“We are constantly striving to create the most efficacious products that meet the needs of our customers, and what we’re seeing is that more of them are opting to forgo injections, lasers and more invasive procedures ” said Jeff Murad, vice president, New Product Development. “We have seen a growing demand in the market for immediate less invasive solutions to plump fine lines and wrinkles so we developed Rapid Collagen Infusion, which not only helps the skin’s appearance, but also increases essential nutrients for long term skin health, which is the foundation of beauty.”